Spearheaded end-to-end launch marketing for Gilead’s first twice-yearly PrEP injection. Executed Broadcast and CTV placements, digital (web/display) channels, and developed a net-new CRM program. Produced AHCP, CL, and DTC print deliverables to deliver a coordinated, on-brand market entry and ensure a smooth product launch.
Oh, and having Ciara on your side was a huge plus.