Played an integral role in the creative development and production of BIKTARVY's "Believe It. Be It." campaign, helping transform a strategic brand platform into a fully integrated, multi-channel experience. Partnering closely with cross-functional teams, I contributed to shaping the visual vision from concept through execution, supporting design systems, art direction, content creation, and production across broadcast, digital, social, and CRM channels. The result was a unified campaign that empowered people living with HIV to see what's possible beyond their diagnosis while strengthening BIKTARVY's leadership position within the category.